This project was part of my Professional Practice brief, mid 3rd year in college. This project was to create an ident for the new Channel 4 channel, Channel 4seven. A channel which is the destination for Channel 4's most popular and talked about shows from the last seven days. The content played on the channel is that, which, has created the most noise amongst social media and bloggers.
The idea behind this video was to visually represent keeping up with what is trending on television at the moment. This is suggested by the gameplay and the lines being cleared as the video progresses. At the end of the video the 4seven logo comes crashing down, snaps the game in half and then rotates. This relates back to what 4seven have been doing with their idents in the past.