This was our first project in third year, titled Typography 3, our first branding project and our first live project also. The name of the town was Lismore, Lios Mor, in Irish, meaning "Great Ringfort', hence the use of the ring in the logo. My logo is a tree motif, encircled in a ring. The motif represents the natural, aging beauty of the town, the gardens, it's history and is tied with their current tagline. 'Where the past is always present', in the sense that trees have old roots but are always producing new buds and leaves, always replenishing themselves. The logo is designed to look luxurious and romantic so that it appeals to my target auidience, which is wealthy/well off couples in their mid to late twenties and early thirties, as well as brides to be and their friends for hen parties. I feel that Lismore has a tranquil, romantic feel to it which would appeal to these groups.
For the spacial aspect of the project I decided to do a way finding system. my structures are taken from the lgo (tree motif). The structures stand as markers of the locations. They provide very brief, yet key, information about each point and direct you in the general direction of the other tree structures by the large compass they sit on. To tie in with the theme of luxury, I suggested that the structures be made from/coated in luxurious materials such as gold, silver, marble, bronze, glass, granite, velvet and leather. The name of the way finding system is 'Branch Out', refering both to the tree structure and the discovery of the locations from the starting point. I also made a map to accompany these structures which resembles the tree motif.